For the purposes of achieving effective market access, this note traces the urgent need for the negotiators to shift their focus away from 'border'measures like the tariffs to 'behind-the-border'measures like the domestic regulations. The efforts by Food and Agriculture Organisation (FAO) and the World Trade Organisation (WTO) who seeks to increase the developing and LDCs participation in the international standards setting bodies, to enhance trade in food and feed (FAO & WTO, 2017).