• Department of Business and Sustainibility
Area of Expertise
Dr. Shruti Sharma Rana is a doctorate in Business Management and Postgraduate in Marketing & Strategy Management. She is a quality oriented professional with 20 years of experience in Academics, Research, Marketing &Sales .Training and Consulting Educators and Corporates for Motivation, Communication effectiveness, Behavioral Training , developing Emotional Quotient and Competency Mapping she also developed expertise in Pedagogy skill development .Dr. Shruti has a proficiency in Strategy for Business sustainability, Change Management, Blue ocean strategy and Marketing Management practices. Served in organizations like The Indian Express, The Hindustan Times Ltd& Group M (WPP Concern), Strategic Planning, Business Development, alliance management, Corporate Communication Consulting across Publishing, Media, Interactive Media and Consulting domains. She is also associated with Ministry of HRD (GOI) as a Resource person. Dr.Shruti volunteers as a Mentor for Udayan Shalini Program. She trains and Guides Girls selected for scholarship by the government for the program .
Work-Life needs Integration Not Balance! Presented at FORE International OB & HR Conference 2016?(FIOHC) Published in book Title: Riding the new tides: Navigating the future through effective people management. Emerald Publishing ISBN-9781786354274
Change as a constant in leading organization. Presented and Published In International conference on Global business strategies for sustainability(GLOBUSS2017) .Amity University U.P.
Environment Sustainability and Growth in Indian Automobile Industry International Conference on sustainability and Business: SUBUS-201-, IIM kolkata: Paper presented at IIM Kolkata.
Commitment and Implementation of Sustainable Practices In Indian Automobile Industry, Published In International Journal of Advance & Innovative Research ISSN: 2394-7780 .