A study of marketing system of IFFCO through cooperatives
Student name: Ms Sanchita Khari
Guide: Dr Sanpa Narula
Year of completion: 2012
Host Organisation: Indian Farmers Fertiliser Cooperative Ltd. (IFFCO)
Supervisor (Host Organisation): Mr N.K. Salhotra
Abstract: EXECUTIVE SUMMARY
The study was undertaken to understand that how implementation of marketing strategies and
promotional programs initiated by IFFCO. As to study about these strategies you need to learn
about the farmer‟s needs and behavior in order to develop stronger relationship with them. Good
customer relationships are at the heart of business success. Today it is the hardcore fact that
understanding your customer needs and fulfilling them will help you to establish your business in
more firm manner. Implementation of marketing strategies by IFFCO not only means
maintaining a good relationship with the farmers but also seeking a sustainable position and
maintaining a brand image in the market.
