Digitization of K12 education- the way forward for macmillan India
Student name: Ms Vandana Rellan
Guide: Dr Sanpa Narula
Year of completion: 2012
Host Organisation: Macmillan Publishers India Ltd., Gurgaon
Supervisor (Host Organisation): Mr Amitabh Nagpal
Abstract: The Indian education market has witnessed a series of developments in the last few years,
which have resulted in a significant increase in market size of the education industry. With
increasing per capita income, national economic growth and enhanced technology, new
segments like e-learning are slowly shifting the education market towards a new direction.
Indian education market at USD 80bn consists of two segments formal and non-formal
education. The game changer in the industry right now is the convergence of Education,
Publishing and Digital. The Kindergarten to Grade 12 (K-12) segment is the forerunner in
this followed by Higher Education. Schools are adopting blended learning as publishers gear
up to offer digital content with all books.
The report begins with an introduction to the education system in India including the various
segments and their regulatory status in the country. The introduction section indicates the
market size and growth, the distribution of schools across private and public sector,
enrolment levels, segmentation of schools and the market share of each segment in the K12
market.
The section also includes information regarding the entry route and the regulations
governing the establishment of a K12 institution.
The Observation and analysis studies the players providing multimedia content and services
to the K12 market. The operational model has also been discussed
The report analyses the key drivers and the parameters of the K12 segment from a
perspective of Digitization. It profiles Macmillan Publishers India Ltd., and studies major
players in the K-12 segment with the objective of recommending the way forward for
Macmillan India in digitization of school publishing.
Key Words: Digitization, K-12, Digital content
