Analyzing the retail model of steel authority of India limited
Student name: Mr Vibhu Sharma
Guide: Dr Sanpa Narula
Year of completion: 2011
Host Organisation: Steel Authority of India Limited
Supervisor (Host Organisation): Ms Arvind K. Sodhi
Abstract: As a commercial Greenfield dealing with production and marketing of Iron & Steel,
maximizing returns under the prevailing market conditions are of critical importance for Steel
Authority of India Limited (SAIL).
Under prevalent market scenario, SAIL has to compete with other players in domestic and
foreign markets.
This project covers the study and analysis of the SAIL‘s retail model. It encompasses the
evaluation of dealer‘s activities and its scope of improvement. It presents a case to revamp
the organization‘s retail model order to have maximum outreach to the end consumer.
A careful study of the existing retail structure was done and a questionnaire was prepared for
the dealers of the company. The responses were collected and analyzed to propose
recommendations.
