ANNOUNCEMENTS
In India, the role of Extended Producer Responsibility (EPR) has emerged as a very important regulatory instrument for addressing plastic waste considering the Plastic Waste Management Rules emerging in 2016 and subsequent changes. This study explores the EPR framework in the Indian context of plastic packaging with a focus on how EPR frameworks shape business strategy, drive the transition to circular economy practices, and compel sustainable transitions. It explores challenges of operation in terms of the producers, importers, and brand owners (PIBO) that the PIBOs face and the current state of compliance with EPR is related to the regulatory frameworks. The study highlights the significance of critical sustainability issues and explores how EPR regulations have evolved in terms of impact on materials innovation, recycling infrastructure, and waste recovery systems through the introduction of a new EPR-Circular Economy Framework (EPR-CEF), utilizing AHP and prioritising the issues. It further examines leading industry players such as UFlex, Amcor and Huhtamaki and aims to show how different approaches to EPR compliance result from systemic, managerial, and regulatory challenges. The study provides extensive findings to demonstrate how EPR regulations are driving innovation across the industry, regulatory alignment, and circular economy transition based upon data sourced from primary and secondary. The results from this study show that while operational and financial barriers still exist, improving EPR implementation will be essential for long-term environmental and economic sustainability in the plastic packaging industry in India. Policy and managerial implications are considered for educating stakeholders and guiding a future of EPR-led sustainability.
Keywords- Extended Producer Responsibility (EPR), Plastic Waste Management, Circular Economy, Compliance and Regulatory Frameworks, Plastic Packaging Industry.
