Social media commerce
Student name: Ms Nidhi Ratna
Guide: Dr Rajiv Seth
Year of completion: 2011
Host Organisation: Evolution Partners
Supervisor (Host Organisation): Mr Ajit Singh
Abstract: The exponential growth of social media, from blogs, Facebook and Twitter to LinkedIn and
YouTube, offers organizations the chance to join a conversation with millions of customers
around the globe every day. But many companies still feels that social media is an
experiment, as they try to understand how to best use the different channels, gauge their
effectiveness, and integrate social media into their strategy.
Despite the vast potential social media brings, many companies seem focused on social media
activity primarily as a one-way promotional channel, and have yet to capitalize on the ability to
not only listen to, but analyze, consumer conversations and turn the information into insights that
impact the bottom line.
Most companies are still searching for the best practices and metrics so that they can understand
where to invest and target their social media activities and build their own competitive
advantage. But these companies do not generally have insights to work on it effectively.
There are innumerable ways to monetize on Social Media platform such as facebook. All the
possible functionalities like ecommerce channel, increasing brand awareness, understanding
customers in a better way that can be done on web can be integrated on one single platform –
Facebook.
Having worked on strategizing and implementation to evaluation and monitoring aspect of Social
media, in consultation with experts in the organization, I was able to design effective tools on
excel which are used by the company for routine works and acquisition of new businesses. Having
worked on the project extensively, I was able to get more business for my company during the
later part of my internship.
