The present world has seen the rising pressure on soil and water resources due increasing intensity of agriculture to meet the rising population’s food and energy demands. This has drawn the world leaders and agricultural organizations in developing sustainable agricultural practices, one of them being Conservation agriculture (CA). Introduced in India around 1980s in the Rice -Wheat Belt of the Indo-Gangetic plains of South Asia, conservation agriculture aims to solve multi-faceted problems in Indian agriculture over time after Green Revolution. Despite several government, non-governmental and world institutions working towards making farmers adopt this system of CA, the adoption rates remain fairly low and concentrated in a few regions of India. This study aims to identify the factors that influence a farmer’s decision in adopting conservation agriculture in Punjab, India. The data used in study was collected from a primary survey conducted in the month of March-April-2021 in three districts-Mansa, Fazilka and Ludhiana of Punjab, India covering over 198 respondents. The findings of the study suggest that social factors like role of extension agents, membership in a farmers group, non-farm income, access to zero-till equipment and CA adoption in neighborhood are significant. The study then aims to suggest policies which focus on targeting the significant factors which can then be implemented in other parts of the regions as well.