Consumer policy was traditionally meant for protection of consumers and basic economic interests like price, quality, choice. With the drastic changes in climate and increased instances of environmental damage, there must be push from the ‘demand’ side, which is consumption patterns and to influence this, consumer policy and law must play an active role. Developing countries are at the forefront of implementing sustainable development goals as they are generally more vulnerable to socio-economic shocks as well as climate change. Having said this, the developing countries have multiple socio-economic factors that often make their implementation weaker and difficult for implementation. This paper strives to look at the intersection of consumer policy and environment sustainability and the issues India faces as a vulnerable developing country.