ANNOUNCEMENTS
The global beverage packaging industry is growing at a fast pace. The increasing global population and rising disposable income in developing economies are creating new avenues for packaged beverages. The increasing health awareness among youths has increased the demand for packaged juices, energy drinks, and health drinks, providing immense opportunities for manufacturers to increase their sales. Different beverages are available in different kinds of packaging formats, and it may differ across different geographies because of regulatory and economic factors. The beverage packaging industry has evolved over a period of years. In 1970s, only 3 packaging formats were available in the market whereas in 2021, we have more than 10 packaging formats which are either used explicitly or in combinations for different beverage categories.
The study on Building a Low Carbon and Circular Economy in the Beverage Packaging Industry will focus on different kinds of beverage packaging formats available in the Indian and European markets and their feasibility under different lenses of sustainability. The main focus of the study will be based on the beverage packaging formats developed by Tetra Pak and how the company has been working towards building a low carbon and circular economy in the beverage packaging industry. Despite many available alternatives for beverage packaging, Tetra Pak is considered one of the best industry players for beverage packaging because of the multi-layered aseptic carton packaging and other sustainable inventions in the field of beverage packaging industry. The study will also highlight in brief about the effect of the COVID-19 pandemic on the beverage packaging industry and how the focus has been shifted towards safe and hygienic food and beverage consumption trends. Lastly, the study will be concluded with two case studies based on the practices which Tetra Pak undertakes for ensuring circularity of its beverage cartons in India and Europe which will further help in drawing a brief gap analysis between the beverage packaging trends in the two geographies.
