ANNOUNCEMENTS
Introduction
Sustainability has become an increasingly important value in the business of the global fashion industry. All leading brands have been taking initiatives in promoting notions of environmental and social sustainability. This report discusses the similarities and differences in sustainability-related approaches, activities and collaborations of selected fashion brands. It does so as part of a comparative study of three popular fast-fashion brands. The European brands analysed here tend to take a holistic, structured and goal-oriented approach towards marketing their links to environmental sustainability. In contrast, the article proposes that a typical Asian brand approach seems to be more fundamental in terms of social sustainability. This is the larger context that the global fashion industry continues, embracing the concept of sustainability in terms of how businesses should not just be concerned with profits but also with commitments to society and the environment.
Methodology
Secondary Data Sources are used and then analyse the sustainability approach of selected fashion brands of Asia and Europe. Three fashion brands have been selected for comparative analysis along with Benetton—Zara, H&M and Uniqlo.Analysis has been done using competitive profile matrix (CPM).
Result
Analysis of Sustainable policies for the fashion brand has been done and the study of sustainability reports of H&M, Zara and Uniqlo where we analyse the sustainable practices and policies.
