ANNOUNCEMENTS
India’s population is increasing with the increase in vehicle registration. The number of two-wheelers and car increased in 1990-91 from 1.6 million to 7.0 million in 2011-12. This increase in vehicle registration and ownership is leading to increase in air pollution, although transport sector contributes less towards air pollution in case of Delhi. In 2017, Delhi experienced extreme air quality levels and these changes in air quality will lead to shift in travel mode. This shift in travel mode will further affect the air quality levels in Delhi. To address this issue, there is a need to understand the factors leading to the shift in market choices. There are various studies stating the factors leading to growth in vehicle purchase. But there are fewer studies stating the reverse i.e. the effect of degrading air quality on vehicle purchase decisions. Therefore, this study tries to identify the link between the degrading air quality and the increasing vehicle purchase in Delhi. The study tries to develop and assess the survey methodology to identify the link between increasing vehicle ownership and degrading air quality. Pilot survey was conducted with telephonic mode for survey administration. The respondents were experts from research, consultancy, transport, air quality and health sector to receive suggestions on each part of the survey methodology. Recommendations have been provided to further improvise the survey methodology.
Key Words: Vehicle Ownership, Air Pollution, Survey Methodology, Attitudinal Factors and buying behaviour.
