Building and strategizing brand establishment and marketing structure for the company

Student name: Ms Sonali Aggarwal
Guide: Dr Jayasaleen Ganesha
Year of completion: 2019
Host Organisation: Wellversed Health Pvt. Ltd.
Supervisor (Host Organisation): Mr Aanan Khurma

---

Abstract:

The purpose of the project is to understand how Brand building is done, analysing the gaps while doing brand establishment and making marketing structure for the company. This project report covers the methodology and process of brand building. The approach adopted by the company for defining report content and aspect boundaries for Brand Building and Marketing are described in this report.

The report covers the process followed during brand building like Conceptualizing Brand Personality & Brand Goals, Targeted Brand reach by identifying Channels, Conceptualizing digital and offline Marketing Campaigns, Recording Engagement Metrics, Promotions, Collaborations with Influencers/Companies, Integration of the Payment Gateways, Platform Tie ups, Campaign Targeting and Campaign Budgeting.

Keywords: Brand Building, Influencers, Platforms, Campaigns