Research for drawing out strategies for vertical & horizontal growth of the 0rganization

Student name: Ms Kanishka Jain
Guide: Dr Jayasaleen Ganesha
Year of completion: 2019
Host Organisation: Wellversed Health Pvt. Ltd.
Supervisor (Host Organisation): Mr Aanan Khurma

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Abstract:

The purpose of the report is to understand the Ketogenic Market, trends in healthy lifestyle market, trends in fashion and lifestyle industry to know what the company’s strategies and policies should be to grow and expand. The research is centered towards Market Analysis, Customer Analysis, Competitor studies and also understanding the past customer behaviours in the industry. With the increasing chronic lifestyle diseases this market is ever-growing and healthy nutrition is the need of the hour. This is not a temporary diet plan, but a lifestyle change that is needed and necessary for a sustainable living.

Global Ketogenic Diet Food Market is segmented by type into Supplements, Beverage, Snacks, Dairy, and Other Types, by distribution channel into Hyper/Super Market, Specialists Store, Convenience Stores, and Other Distribution Channels, and by Geography.

Keywords: Brand Building, lnfluencers, Platforms, Campaigns