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Announcement
Location assessment and revenue modelling of the EV ecosystem in India – A case study of Delhi NCR

Student name: Ms Shinjini Singh
Guide: Dr Sapan Thapar
Year of completion: 2019
Host Organisation: Energy Efficiency Services Limited
Supervisor (Host Organisation): Mr Polash Das
Abstract:

With the rising levels of air pollution in the city of Delhi and India at large, there is growing concern to shift from the conventional ICE vehicles to EVs which drastically reduce the amount of carbon dioxide released in the environment due to vehicular emissions. As India is bound by its INDC targets to reduce the emission intensity of its GDP by 33 to 35 percent by 2030 from 2005 level, electrical vehicles are the need of the hour. They not only help to fight against the climate change concerns of the world by bringing down the emissions of the greenhouse gases but also strengthen the energy security of the country by reducing the dependence on fuel imports. This technological and behavioural change is challenging for developing countries like India due to the huge upfront cost of the EVs, lack of advanced battery manufacturing facilities, paucity of EV charging infrastructures, obsolescence fear among the general masses, lack of awareness, low demand availability, lack of retail players in the industry and huge financial risks. To increase the penetration of EVs in the Indian market, the MoP gave the mandate to EESL which led to the flagging off of the National e-mobility program where in the world’s largest tender for procurement of ten thousand cars was floated. Half a million cars were already being procured by government organizations through tenders which made a perfect business model case for EVs. This program brought down the cost of EVs by nearly 20%. It created a market for EVs and instilled a sense of confidence among the people. Thereafter, it was established that development of charging stations was a pre-requisite for the large-scale popularization and deployment of EVs. In this regard, the MoP came up with the guidelines and standards for setting up public charging infrastructure for the ease of EV charging and to reduce the range anxiety issues. A case of Delhi NCR has been taken up as a case study for this model. Since land availability was a major problem, EESL collaborated with NDMC and signed an MoU to install 100 PCS in NDMC’s area of operation. This pilot project is based on the OPEX business model wherein the revenue will be shared among the parties on a pre agreed percentage basis. Location assessment was carried out for the identification of high visibility sites with sufficient load availability for setting up of PCS. A revenue model has been proposed to charge the customers on per hour and per unit basis. Impact analysis on oil savings, emission reduction and impact on the economy have also been discussed. Consumer behaviour towards the installation of PCS and adoption of EVs have been analysed in order to study and forecast the way forward for the deployment of another 5000 PCS in the next two years.

Keywords: Electric vehicles, Public Charging Stations, Charging Infrastructures, oil savings, emission reduction, battery manufacturing facilities