Outreach and marketing activities of TERI SAS through digital marketing
Student name: Mr Abhinav Kumar
Guide: Dr Sapna Narula
Year of completion: 2018
Host Organisation: Unipro Education Pvt. Ltd.
Supervisor (Host Organisation): Mr Mohsin Abbas
Abstract: Digital marketing is very aggressively taking the space of traditional media with the intrusion of free Internet and budgeted smart phones. The younger generation which are very accustomed to social media and Internet that the most appropriate platform has appeared in the digital age.
Through various methodology and tools like Website, PPC Advertising(Pay Per Click), Display Advertising, Social Media Marketing(SEM), Re-targeting, , E-mail Marketing, Inbound Marketing, SMS Marketing, Search Engine Optimization, Drip Marketing and Retargeting. Digital Marketing helps Education Industry in creating Enhance Brand Awareness, with quick Response, having Outcomes which can easily be managed, they are cost Effective, and mos importantly they have high Conversion Rates.
There is a huge scope for Institutions to advertise through new age digital media which is growing at the rate of According to PwC report on digital media. The ascent in spending in India will be driven by digitally driven segments, for example, Internet publicizing (at a CAGR of 20.4%), computer games (16.7%), and Internet get to (15.0%). The five-year gauge period will likewise observe development in each and every portion of amusement and media in India outpace the comparing worldwide normal. India will be additionally separated by having one of the world's quickest developing daily paper enterprises, extending at a CAGR of 7.5% over the five years in the midst of a worldwide daily paper advertise that will remain basically level.
Keywords: Digital Marketing, Search Engine, Education industry, marketing
