Stakeholder engagement study for Indian CSR initiatives in PPP arrangement
Student name: Mr Sushant Anand
Guide: Dr Annapurna Vancheswaran
Year of completion: 2013
Host Organisation: CII-ITC Centre of Excellence for Sustainable Development
Supervisor (Host Organisation): Mr Sachin Joshi
Abstract: When Corporate Social Responsibility converges with law, the premise of the morality on which the concept is
based gets defeated making it seem like just another cost obligation. The rationale behind this compulsive
responsibility expects to drive the stakeholders towards deliberate compliance.
Industries have lately manifested concern for demonstrating their responsibilities, not in sync with their profit
chains. The footprint has gained significant importance over the past decade and initiatives towards goodwill
are visible. The non-tangible qualitative aspects of industrial methods are now critically examined leading to a
new race towards ‘Intelligent Philanthropy’ and innovative reporting practices adding to the corporate
paraphernalia. Corporate Social Responsibility is by itself another industry in the making that could have
critical facets with extreme implications due to the lack of tangibility realized with respect to CSR motivation &
impact for any corporate entity. The degree of ingenuity though, can only be inferred over the years.
The expenses thus borne by industries towards this calculated philanthropy are monitored by the respective
governors seeking justification in areas of CSR interventions where public funds or resources are also utilised.
This information based on several case-studies shall provide directed inference to the policy makers in order to
regulate the industry practices towards corporate responsibility and create substantial avenues for trustworthy
initiatives in the future.
The nature of study is kept descriptive and qualitative in nature pertaining to the subjectivity involved in the
topic.
Keywords: Public Private Partnership, Stakeholder, Corporate Social Responsibility
